Craft Collection Luxury Spirits

Our division is the industry leader in brand development and incubation. Our team of industry specialists deliver a differentiated customer experience, with first-hand beverage operations expertise, collaboration and a thoughtfully curated portfolio.  We connect the unique offerings of craft and luxury spirits brands with the most prestigious accounts, creating long-term relationships and growth.

Man in cellar inspecting alcoholic beverage

Where we are

The Craft Collection Luxury Spirits is currently operating in FL, TX, CA and NY and will be rolling out to new markets in 2022.

An open letter to craft distillers

Craft spirits play an important role in driving innovation in our industry. Southern Glazer’s Wine & Spirits is committed to supporting this thriving and diverse sector and is proud to be a part of the new WSWA Access Advisory Council helping brands identify opportunities to get to market. As part of our ongoing commitment to the craft spirits industry, and our desire to help entrepreneurs achieve their dreams, we would like to offer all craft spirit distillers access to our distribution platform in your local markets. Interested producers can send inquiries to newproducts@sgws.com.

Our people are the best at their craft

Our team of national, regional and local brand builders are here to serve.

Born from a craft culture

Our experienced team has held positions in some of the world’s most prestigious bars and restaurants. We worked in our local USBG chapters, competed in world cocktail competitions and shaken cocktails at Michelin-stared restaurants. We come from and work in our communities to elevate and provide expertise for our customers.

Three centuries of experience

Our people have more than 300 years of combined experience serving the spirits and hospitality industry. We put this experience to work for you.

A highly trained batch

Our team is proud to hold WSET Spirits certifications, Sake certifications, Certified Specialist of Spirits and Certified Specialist of Wine credentials, as well as to have received more than a dozen local and regional spirits competition awards.

Frequently asked questions

We look forward to hearing from you. Please contact us at newproducts@sgws.com.

We constantly look at new and underdeveloped categories along with founder-led brands that have a birthplace and true craft DNA.

We would love to work with you. Currently, the Craft Collection Luxury Spirits is operating in FL, TX, CA and NY. While our footprint currently limits our reach, please be patient with us until we can serve you in your market and check back with us on this page for updates as we continue to expand. See our craft offerings on shop.sgproof.com