The COVID-19 pandemic accelerated the adoption of eCommerce in the hospitality and alcohol beverage industry. According to a 2020 Miami Herald article, 90 percent of consumers begin shopping online before they enter a retail environment, and alcohol delivery services like Drizly reported a 400 percent increase in sales. Advantages include: 
 
-24/7 accessibility; 
-Convenience; 
-Removed barriers to transaction; 
-Ability to easily direct customers to products and information; and 
-Ability to retarget ads to keep interesting items in front of potential customers. 
-Retailers looking to increase online wine and spirits sales can partner with services such as Drizly, Minibar, Saucey, Uber Eats or Postmates.
 
E-commerce is no longer a nice to have for retailers, so if you’re new to this space here are a few good reads and resources for you. 

The Ultimate Checklist for Every New eCommerce Site 

 The Importance of Social Media in eCommerce